Coaching Session with the expert!

🧠 1. Goal-Setting (5-10 mins)

• What’s your business or offer?

• What do you want to achieve with Meta Ads? (Traffic, leads, sales, visibility?)

• Any past experience or current campaigns running?

Purpose: Align your coaching direction with their business objectives.

🛠️ 2. Meta Ads Fundamentals (Beginner-Friendly)

Skip or skim this part if they’re intermediate/advanced.

• What is Meta Ads Manager?

• Difference between Boosting vs Ads Manager

• Overview of campaign structure:

  • Campaign → Ad Set → Ad

• Ad objectives explained (Awareness, Consideration, Conversion)

🎯 3. Audience Targeting Deep Dive

• Core Audiences (location, age, gender, interest)

• Custom Audiences (website visitors, email lists, etc.)

• Lookalike Audiences (scaling warm traffic)

• Retargeting strategy (how/when to retarget)

💡 4. Ad Creatives & Copy

• Anatomy of a high-converting ad:

  • Hook

  • Value proposition

  • Visuals (image/video)

  • Call-to-action

• Ad formats: Single image, carousel, video, reels

• Branding tips for visual consistency

💰 5. Budget & Bidding Basics

• Daily vs Lifetime budget

• Campaign budget optimization (CBO) vs Ad set budgeting

• Bid strategy overview (lowest cost, cost cap, etc.)

📊 6. Analyzing Performance

• Key metrics to watch: CTR, CPM, CPC, ROAS, etc.

• Reading Ads Manager reports

• Understanding what’s working—and what’s not

🔄 7. Optimization Tips

• A/B Testing: headlines, creatives, CTA, audience

• Frequency issues & ad fatigue

• Scaling: vertical vs horizontal

• When to pause, duplicate, or kill a campaign

🤖 8. Advanced Features (if applicable)

• Meta Pixel / Conversions API setup

• Events & custom conversions

• Campaign automation rules

• Dynamic ads for e-commerce

📌 9. Action Plan & Homework

• Set up a new campaign or audit an existing one

• Assign simple tasks before next session (e.g., write 3 ad headlines or install pixel)

• Q&A / clarify any doubts

✅ Tools to Recommend:

• Meta Ads Manager

• Canva (for creatives)

• Facebook Ads Library (for research)

• Meta Pixel Helper

• UTM.io or Google URL builder (for tracking)

Note: if you reach to this point please chat with us https://moderndayacademy.com/support-page/