1:1 Coaching

🗓️ Session Breakdown

🟠 Session 1: Foundation & Strategy

Objective: Understand goals, target audience, and select the right tools.

• Audit existing email setup (if any)

• Define goals: nurture, sales, lead gen, etc.

• Identify ideal audience & segmentation

• Choose tools: ESP (e.g. Mailchimp, ConvertKit)

• Intro to compliance: opt-ins, GDPR, CAN-SPAM

📝 Homework: Create or clean your email list. Sign up for your ESP.

🟠 Session 2: List Building & Opt-in Systems

Objective: Grow your list the right way.

• Lead magnets that convert

• How to create opt-in forms & landing pages

• Integrating forms on website/social media

• Welcome sequences and tagging basics

📝 Homework: Build a lead magnet and opt-in form.

🟠 Session 3: Writing Effective Emails

Objective: Master email content that engages and converts.

• Subject line formulas that get opened

• Copywriting techniques (AIDA, storytelling)

• Calls to action that get clicks

• Email layout/design basics

• Types of emails: newsletters, promos, nurture

📝 Homework: Write your first email or sequence for review.

🟠 Session 4: Automations & Sequences

Objective: Save time with automation.

• Create a welcome sequence

• Build nurture or sales funnels

• When to use triggers, tags, and segments

• Birthday, re-engagement, or abandoned cart flows (if applicable)

📝 Homework: Draft and automate one email flow.

🟠 Session 5: Metrics & Optimization

Objective: Improve results with data.

• Understand key metrics: open, click, bounce, unsubscribe

• A/B testing subject lines & send times

• How to clean your list

• Increasing deliverability and engagement

📝 Homework: Set up tracking, test subject lines, plan optimization steps.

🟢 Bonus / Optional Session 6: Cold Emailing (Advanced)

Objective: How to send cold emails safely and effectively (if applicable).

• Cold vs warm emailing

• Best practices for cold outreach

• Subdomain + deliverability setup

• Avoiding spam traps

📘 What’s Included

• Live 1:1 coaching via Zoom or preferred platform

• Worksheets and templates (lead magnet planner, subject line cheat sheet, welcome sequence map, etc.)

• Email audit (optional)

• Post-session support (e.g. email reviews)

📍Ideal For:

• Coaches, service providers, eCommerce sellers

• Freelancers building a personal brand

• Virtual assistants adding email to their skillset

• Small business owners